The Brand Guidelines provide standards and rules on the implementation of the DAIFUKU logo, corporate colors and other basic elements of the Visual Identity (VI). In addition to Daifuku's products and communications, the DAIFUKU logo and corporate color are the most significant visual symbols that customers and other stakeholders encounter and retain in memory. The DAIFUKU logo is the corporate mark for Daifuku Group companies around the world, and thus the symbol of the whole Daifuku Group. Misrepresentations or misuses of the logo could risk damaging the corporate brand. Display the DAIFUKU logo and other VI elements properly in accordance with these Brand Guidelines.
The DAIFUKU logo is to be used to highlight the company of origin on all business communications such as letters, advertisements, and for explicitly identifying products and services under the DAIFUKU brand.
The DAIFUKU logo with message is used for stressing the brand message in business cards, websites, advertisements, catalogs and other media with promotional effects.
The DAIFUKU logo must be placed separately from characters, patterns and other elements and have a blank space surrounding it that is the predetermined size or larger to increase its recognizability. Ensure that no characters, patterns or other elements are placed within the minimum required clear space specified herein.
In principle the DAIFUKU logo may not be used in any size smaller than the specified minimum size to ensure that it is displayed in a clearly visible form.
When displaying the DAIFUKU logo in color, use the corporate color, DAIFUKU Blue.
When displaying a company logotype, address or similar item in color, use the sub corporate color, DAIFUKU Gray.
When displaying the brand message or the message portion of the DAIFUKU logo with message in color, use K70%.
Corporate color (DAIFUKU Blue)
Sub corporate color（DAIFUKU Gray）
For instances where the DAIFUKU logo is used to highlight the company of origin, in principle the color reproduction specified below must be implemented to maintain a uniform image.
For color reproduction of the DAIFUKU logo, change the depth of the background color to produce different effects.
When using a non-monochrome background color, make sure that the DAIFUKU logo is clearly recognizable. When the logo is displayed on a white or light-colored surface, use the corporate colors. When the logo is displayed on a dark or intermediate-colored surface, use white.
Company logotypes are to be used to highlight an official company name on printed materials, signboards and other items. Display it as separately as possible from characters, figures and other elements in order to increase its recognizability.
The Group company indicators are to be used by Group companies to identify themselves as part of the Daifuku Group when they have their own corporate brands.
Falling into two types, the decision on which should be used is made by the relevant global business, which selects the most appropriate indicator based on the Group company's relationship with the Daifuku Group and DAIFUKU brand. For specific designs for printed materials, websites, signboards and other items, contact the Corporate Communications Dept.
When using the DAIFUKU logo, the types of expression shown below are prohibited in order to maintain the uniformity of the image.